Samsung's collaboration with 'Supreme' just isn’t what it appears

In what has now develop into per week of fake pas for Samsung, the South Korean tech firm at present (December 10) introduced a shock collaboration with streetwear big Supreme. Only all wasn't what it appeared.

Live streamed on China’s Weibo platform for the launch of the brand new Galaxy A8s telephone, Samsung China’s Head of Digital Marketing could be seen welcoming two males on stage, believing they're the CEOs of the American model.

This information comes after Samsung was criticised final week for utilizing what was deemed to be a inventory photograph to reveal its ‘Portrait Mode’ for the Galaxy A8 Star.

Samsung is but to touch upon the problem.

This story just isn't the primary Supreme-related hoax to hit China this yr. In the summer time, an actor employed by Chinese streetwear firm OXN posed as Supreme’s president with a view to promote OXN’s counterfeit merchandise.

You can see the footage of the Samsung x ‘Supreme’ incident right here. The pair come on at round 33 minutes.

James Dewar is a contract journalist, comply with him on Twitter

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