Saturday Night Session 039: Armada Record Box
Few moments are more sacred than the reprieve Saturday night provides from the daily grind of school and work. Its importance is meant to be emphasized, and thus, a feature dedicated to “doing the night right” was born. Saturday Night Sessions are set around energizing mixes meant to get the party started. New or old, each episode has one cornerstone thing in similarity: they serve as the perfect backdrop for the weekend pregame.
What does a genre-less dance music world look like? What if there was a tastemaker whose soul purpose was to transport the listener to the club and the type of music that achieved that was not the focus? The dance music community might just have the answer thanks to Armada Record Box, a recently launched platform by Armada Music.
Armada Music has long been the largest independent Dance music label in the world. While the label was born from legendary Trance turned Commercial powerhouse Armin van Buuren, Armada music spans a plethora of genres, and it has truly defined dance music from the underground to the mainstream. Armada itself houses a variety of sub labels including Armada Subjekt, Armada Deep, and Armada Electronic Elements. The label also features partnerships with the likes of Subliminal Records, KMS Records, Days Like Nights, Sondos Records, Ontourage, Subusa, Subliminal Soul, Africanism and DanceNRG to name a few.
As is showcased by the number of labels within the Armada family, there are endless places to go for good music within a genre, but for good club music spanning a variety of electronic genres, the options become more limited. Dance music thrives in a culture of sub-genres and sub-labels, but with all of the content and all of the options, Armada Record Box has been born to unite club-worthy content and releases under one house, regardless of the label a track was released on.
UK based Ben Malone is Armada’s UK Label Manager as well as the presenter and DJ on Armada Record Box Radio, which was launched on May 19 in order to showcase featured hits within the Armada Record Box community. Malone speaks to Dancing Astronaut about the platform, explaining their goal for Armada Record Box. He shares, “Record Box is a new community and platform launched by Armada Music that was born out of the desire to bring together music fans who share a love of club culture, forward thinking sounds, and the very best new releases. Our mission is to become the go-to home of club culture, showcasing the world’s greatest music to our dedicated fanbase.” He continues, “With an ever-increasing footprint in this world, we wanted to share more music and exclusive content with fans, so merging our former channels, Armada Subjekt, Armada Deep and Armada Electronic Elements under the Armada Record Box umbrella marked an exciting new chapter for us.”
Despite the fact that Armada Record Box seeks to provide a ‘one-stop shop’ for those looking to listen to club-music that has been released across the Armada portfolio, Malone confirms that the Armada’s labels and partner labels will continue to house the same dedication to their genres of focus.
He touches on this, stating, “Armada Record Box simply acknowledges that many of our fans like both House and Techno, or Tech House and Piano House, or Techno and Melodic Techno. Musical genres are more fluid than ever before, with artists taking influence from a vast array of historic and modern sounds, but what hasn’t changed is our shared love of club culture, a thumping bass and music that makes us want to dance!”
Armada Record Box has launched social channels across Youtube, Instagram, Soundcloud, Twitter and more. The community will also host Armada Record Box Radio, which will have a new episode every three weeks. In addition to the Record Box Radio show, Record Box will also post a monthly mini-mix across the Armada Record Box channels. The mix will feature clips of their forthcoming releases, up to a month before their release.
In honor of the launch of Armada Record Box, Malone put together an exclusive hour long mix to celebrate the club-centric music that is featured within the community already, as well as to give fans a sneak peak into what is to come. When asked what kind of a Saturday Night his Saturday Night Session would get fans ready for, Malone notes, “Armada Record Box is all about the club, so even though we can’t party like normal right now, we wanted this mix to take you, metaphorically, in to the club! I’ve included some of the biggest releases from Armada Record Box labels so far this year, to take your minds off the current COVID-19 situation and transport you to the dancefloor! So grab yourself a drink, and clear some dancing space… you’re gonna need it!”