Neon Cake is a brand that was founded and launched by Michael D. Smith, multiple times award winning creative entrepreneur, who exposes the philosophy of his brand in a deep yet simple way. A firm believer that what makes us different can also bring us together, he has created a streetwear/festival clothing brand that offers a wide range of rich and vibrant colour palette on the clothes displayed, that are also customizable to each and every one’s tastes. The brand has also announced its involvement in community based creative programs and mental health initiatives. So Neon Cake is rapidly becoming more than a brand for its customers, but a true human movement that enriches and strengthens the communities around. Creating a cultural shift in streetwear is the mission Neon Cake has mandated itself with, and don’t forget to check out their brand new website, (although the collection was sold-out within 48 hours) until they restock.