Sir Richard Branson is bringing a brand new music competition to the US in 2019
Virgin Group CEO and distinguished billionaire Sir Richard Branson has introduced that he shall be bringing a brand new music competition, Virgin Fest, to the US someday in 2019.
Following the cancelation of Virgin's V Festival in 2017 - an annual UK-based music occasion that ran efficiently for over 20 years - Branson has determined to re-enter the competition recreation by taking it throughout the pond.
“Virgin has all the time been in a position to change issues up and shake up an business, so I'm assured that the workforce at Virgin Fest will have the ability to do the identical with their competition and selecting the lineup shall be a part of that,” says Branson in a current interview with. “While I plan to go away the curating of the lineup to the specialists, I’ll be sure that to maintain them conscious of my favorites.”
While the specifics concerning the brand new competition are to be introduced in early 2019, Branson has revealed that the two-day occasion will maintain as much as 25,000 attendees per day, can have no tenting choice and shall be happening someplace on the east coast with "a number of sunshine and an outdoorsy really feel to it." The competition additionally hopes to convey a “stage of cleanliness that you'd solely sometimes get at a high-end competition,” in line with Virgin Produced CEO Jason Felts.
Speaking additional on what sort of lineup patrons can anticipate to see, Felts goes into element concerning his considering behind its music curation: “We’re not going to have a carbon-copy lineup with another competition on the market. The high couple of traces shall be recognizable acts, however they will not be super-Top 40. It would’ve been Daft Punk earlier than Daft Punk was Daft Punk.”
Concentrating on innovation and disrupting the business to "guarantee music is a pressure for good," Branson hopes to introduce a modern competition app for its attendees that's full of fancy options. Supposedly, the app will permit patrons to improve to VIP on their cellphone, have food and drinks introduced on to you and "seat-to-seat chatting" that may mean you can hyperlink up with your folks at a sure stage with ease.
"Obviously, music is Virgin’s background," Branson explains. "As we transfer into house and cruise ships and resorts, it’s necessary that we preserve our roots by means of issues like festivals.”