24 Music Industry Predictions for 2019
The music trade is consistently evolving and altering. With 2018 nearly within the books, it’s time to sit up for 2019. We’ve requested a quantity music trade pressionals to offer us their ideas for the music enterprise for 2019.
With CD gross sales dropping every single day and Spotify and numerous streaming providers offering new incomes to main and unbiased labels, it’ll be fascinating to see what different predictions come true for the 2019 yr.
Here are the predictions for the music trade and EDM in 2019.
#1. Ben Harvey - Program Director, SiriusXM Chill, On-Air Host SiriusXM BPM
Electronic music isn't on the decline, it’s simply evolving. Festivalgoers who went to the primary Ultra after they had been 20 at the moment are getting into their 30s. Dance Music isn’t all concerning the rave anymore, it’s about experiencing a vibe. I believe 2019 will see artists with constant sounds and types succeeding: Kygo with the launch Palm Tree Records below Sony Music and Nora En Pure’s ever-expanding “Purified” model, for instance. I additionally see music changing into extra chill, comfortable, and optimistic, given all of the negativity within the information proper now.
#2. Rida Naser - SiriusXM BPM
We’ll see new, rising artists within the highlight. Mainstream artists gained’t be the one ones headlining festivals anymore. We’ve been seeing main collaborations between all types genres, however in 2019 these will evolve into one thing larger than ever. Hitting completely different audiences in numerous genres would be the key. You’ll see dance music/artists attain into locations you’d least anticipate!
#three. Wouter Rietman - Protocol Recordings, Project & Relations Manager
Apple Music and Amazon’s worldwide market share will develop. Spotify will begin to use much more giant algorithmic playlists. Spotify will push personal playlist and types much more and doubtless delete unbiased playlists altogether.
More dance artists will collaborate with Okay-Pop stars and Okay-Pop will change into a extra vital style in Western nations.
#four. Dan Roy Carter - CEO at Above Board Entertainment Group
Electronic dance artists will discover consolation in with the ability to construct and act as a extra area of interest side music tradition, focussing on constructing a brand new technology followers.
Soundcloud will make a second run at it and drop the ball AGAIN, as a result of their most constant asset is their capacity to let the artist neighborhood down.
Independent and DIY artists/labels will achieve a good larger footing within the trade, with Apple and Spotify taking a bit extra time to signify and program to the area of interest crowds aforementioned.
Brands that may leverage neighborhood will proceed to develop with unprecedented drive, in the identical vein as bitbird, Monstercat and the like.
Swedish House Mafia will tour the world, make a shit load cash, and as soon as once more be harassed by the trade for taking the trade again into arenas constantly. They are the Ferrari digital dance music, we should always help that in any respect prices.
#5. Erik Mahal - Editor In Chief at EDM Sauce
In 2018 we noticed a number of “pop DJs” return to EDM, most notably Marshmello, David Guetta, Calvin Harris. This development will proceed as artists who've pushed their boundaries will begin to launch extra music that's nearer to the sound that helped them make their huge break. Genres strains will proceed to blur if not disappear solely – rock, rap, people, indie will all proceed to include extra dance components in 2019. The regional competition has proved to be a troublesome experiment to tug f, due to this fact we are going to see much less makes an attempt at >10Okay attendance festivals in 2019. We ought to all prepare for lots new music from some legendary artists, as with extra artists selecting to take touring breaks for well being causes, extra music will inevitably be produced.
#6. Chris Varvaro - DJ & Producer at Chris Varvaro
I believe so much main artists and upcoming artists are going to begin to understand the significance psychological well being and the destructive impacts social media could make on everybody, particularly up and coming artists. So many producers are obsessive about the numbers, and everybody harps on creating wonderful content material. But we’ve seen from so many artists that residing the glamorous life fashion portrayed on social isn't at all times the case, actually, it’s the other and is kind of anxious behind the scenes. I actually hope folks do understand this and take time to be mentally wholesome whereas nonetheless having fun with creating music! After all, that's what it’s all about!
#7. Steve Brudzewski - Co-Founder Electric Family, Artist Relations & Global Sales Director
I imagine dance music goes to proceed to push the envelope within the “dwell” side. More acts are experimenting with sure dwell parts of their set. Most notable examples I’ve seen are dwell vocals from Elohim and Jan Blomqvist. If you wish to see an authentic act go see them dwell!
#eight. Topher - DJ/Producer at King Arthur
I imagine 2019 goes to be a really thrilling yr for dance music. House music continues to be on the rise and can maintain going. Its heading again to the dance-floor increasingly. I imagine that artists will maintain gaining increasingly energy. We have seen it lately with the offers that labels need to fer now on account of with the ability to launch outdoors them with nice success. We have seen artists model and construct their on festivals with success. The function a supervisor will change into even much less about delegation and extra about being the label, writer, A&R, publicist, all in partnership with the artist. My daring prediction is that home music will crack Top 40 commonly in America in 2019!
#9. Callum Amor - SHFT. Asia
Artists constantly begin touring 15+ cities in China, competition market continues to develop exponentially w/ Ultra, EDC, Creamfields, and others internet hosting in 2nd tier cities versus simply 1st tier. Investment continues to pour into the sector and the primary main Chinese expertise is found for the worldwide market.
Paradoxically, digital and rap music occasions/festivals are banned after which forbidden by the Chinese authorities. The trade collapses and vanishes in a single day…
Definitely going to be an fascinating yr both means.
#10. Jared Rapoza -Director Electronic Music at Audiomack, Co-Founder at Epicure, Musician at CRVE U
“More acts will attempt branding themselves just like many SoundCloud rappers in an try and construct the large natural following to scale and purchase greater tier stats.
Artists, labels, and curators will focus much less on their Spotify numbers as extra streaming platforms are rising from all walks the world with distinctive elements that set them aside from the gang like Tencent, Audiomack, TikTookay, NetEase. As extra platforms rise in recognition, people releasing music gained’t need to rely as a lot on only one or two platforms, and have extra alternative on what demographics they wish to construct their fanbases round relying on the streaming platforms they put time and work into determining.
#11. Antonio Gonzalez - Artist & Producer at Fuzz Heady; Co-Founder at The Maniac Agenda
I believe this yr we're going to see the beginning a brand new monetary revolution in music that may additional join the connection between artists and followers by way of the expansion in utilization blockchain expertise. In the brief time period, blockchain music streaming providers reminiscent of Musicoin and Choon have working platforms which are creating in distinctive methods. I believe we're going to see many new improvements develop first on the blockchain this yr that may ultimately begin to cross over to some mainstream artists and types in addition to social and streaming platforms.
For instance, I believe in 2019 followers and playlist curators are going to receives a commission a minimize an artist’s cryptocurrency royalties to share music on social media and embrace an artist’s music on fan created playlists due to this fact making each fan a mini report label in an artist’s neighborhood.
More artists are going to have their very own branded cryptocurrencies, like Gramatik’s GRMTK, in order that followers can actually be proudly owning stake within the artist manufacturers they love in actual methods and be given digital property they'll maintain and cross all the way down to future generations the way in which that individuals do with vinyl data, shares, and music collectibles. In the not too far future, I might see folks which are actually absolutely financially supported profession followers an artist or model. Dare I say EDMSauce Coin, Fuzz Heady Coin, LA The Lakers Coin, Lady Gaga Coin, and Facebook Coin?
#12. Mahesa Utara - Uprising
Gaming will proceed to be thought-about as one main promotion funnels, so I believe there can be some hits coming from the gaming platform. The main “loud” viewers are nonetheless significantly too younger to have a voice within the present tradition (since you nonetheless want the gig to maneuver the development). There can be extra collaboration with many new skills, and I believe the quantities producers or artist that can be concerned in making a observe will considerably ridiculously an excessive amount of.
#13. Nick Rowland - DJ & Producer at Super Future
The scene is dropping it’s consideration span with merely going to reveals. While it's nonetheless very sturdy, the individuals who have cherished it for lengthy sufficient perceive that there should be newer types engagement to face out and be extra aggressive (from a performer’s perspective). I see new interactive options like holographic manufacturing (just like Eric Prydz) and ways in which followers can work together with the present somewhat than simply watch. Instruments have gotten larger sure however there can be many extra them, and probably the most profitable ones would be the ones who can combine them in new, ingenious methods (reminiscent of modulation or looping and so forth.)
#14. Martin Tharaldsen - A/R at Glow Records
After the massive success the observe “Losing It” from Fisher, there isn't any deny that tech home is rising for 2019. I’m certain It gained’t be completely mainstream, however we are going to hear extra like these bangers on completely different membership nights. I’m additionally actually excited what the Swedish House Mafia are planning, and that may for certain outline what the subsequent yr goes to deliver. I additionally assume that the progressive home will come again, however with one other twist, that may deliver melodies and feelings again to our life and to the dance-floors.
#15. Kristopher Novak - VP Events & Record Curation EDMsauce.com
At least one tech home artist will discover themselves in a late evening set slots at primary phases at each main dance music competition in 2019. Tech has bridged a significant hole all through 2018.
#16. Dan Larson - DJ & Producer at Middle Child
I believe artists (even larger names) will begin to change into increasingly unbiased. There will at all times be these kings & queens the trade that lead the plenty (or possibly it’s the opposite means round?) however within the years to come back, artists might want to take their “”beats by dre headphones”” f and begin to assume strategically like an entrepreneur.
This DIY, one man workforce mentality can be important as a way to succeed. With the latest explosion startups fering “”near free”” music distribution and Spotify for artists direct add function, I imagine extra artists will begin to ditch labels and hop on board with a brand new distributor to allow them to begin paying the payments. Also, artists might want to put their advertising and marketing hats on, brush up on their social media expertise and begin exploring different avenues reminiscent of licensing their music in video video games/motion pictures/television and even partnering with different manufacturers.
Set apart streaming royalties and report gross sales, artists ought to and might want to get out their studios, say goodbye to nervousness and begin engaged on their “”DJ”” expertise and dwell efficiency. Touring and merchandise (a powerful model) can be completely essential as a way to stand out and hopefully some day transfer out mother and pa’s home!
#17. Jacob Burns - Owner @bringthesound, Social Media Consultant
Branding and artist id is about to change into much more vital on this scene. With the scene changing into increasingly saturated and Spotify opening up direct observe submissions to just about anybody, the portrayal an artist’s model goes to change into an entire lot extra prevalent. Artists might want to stand out from the gang not solely musically, but additionally from a brand-perspective, as a way to retain listeners and construct a stable fan base.
This means not simply creating music, however creating high quality content material round it and changing one f listeners into dedicated, engaged followers. Music and advertising and marketing are about to get nearer than they’ve ever been earlier than.
#18. Kenneth Thomas - DJ & Producer at Kenneth Thomas, Perfecto / IAMPHOENIX Records
I predict a unbroken growth sounds and blurring strains between genres. And extra interactive dwell units exploding the strains between a DJ set and a dwell band efficiency.
#19. KJ Sawka - Producer at KJ Sawka, Drummer & Writer at Pendulum, Drummer & Producer at Destroid, Drummer at Illenium
Live EDM reveals are gonna be larger and greater. More and extra djs are gonna add dwell devices to their present. The emotional connection is gonna be stronger than ever with followers.
#20. Willy Joy - DJ & Producer at Willy Joy, Host Back To Back Podcast with Willy Joy
Dance music has been massively inflated over the previous 5-10 years with huge influxes money, mainstream consideration, and total progress. This is usually superior, however one factor that has possibly been ignored within the gold rush is the tradition & roots all of it. Now that the mud is settling a bit of, I believe we’re going to see all the brand new followers which have entered the scene wanting a bit of extra depth from their artists and their neighborhood. You’re already seeing specialization being an enormous key to success – the artists who've been in a position to construct a world round their undertaking, that their followers can dwell in, are rising because the strongest long run prospects. Listeners are getting extra educated and extra particular about what they like. Once the preliminary pleasure discovery has worn f, followers will transfer on except they really feel that they're collaborating in an evolving neighborhood. It’s not at all times going to be sufficient simply to be a great producer, the artists who do effectively in 2019 would be the ones which are capable of finding a novel perspective and cater very particularly to their viewers, somewhat than attempting to please “EDM followers” at giant. Basically I believe we’re approaching the “trimming the fats” stage, if we’re not there already. And that’s a great factor for the tradition in the long term.
#21. Mike Warner - Author Work Hard, Playlist Hard, Streaming Strategist and Advisor
Streaming providers will begin dwell streaming DJ units and live shows/reveals, maybe for a payment or a better membership degree. AR and VR may also play a key function within the dwell live performance expertise, whether or not from a lounge room or to reinforce the dwell present. In explicit, enormous festivals will fer AR experiences to entice followers to depart the consolation their house and are available to the present for a unique AR expertise.
#22. Carson Oberg - Manager at Shallou and Yoste - SWMMNG Management
The chill style will proceed to reign making its means into pop music. DJ’s will frequently attempt to go from CDJ’s to taking part in “dwell”. Streaming will proceed to thrive and search for Amazon to make a giant splash. We will begin to see a reversion again to the previous music days with the significance constructing an artist profession and never simply 1,000,000 performs on DSP’s.
#23. David Kaufman - Cinematic Music Group/Digital Marketing
The consumption Smart audio system will attain a brand new excessive in 2019. Genres will transfer out the way in which for temper based mostly playlists. Leading to an entire new age discovering music.
#24. Stevo Jacobs - Founder at EDM Sauce, Chroma Records, The Music Marketer
Streaming: Mood-based playlists are going to proceed to develop in recognition over genre-based playlists. More customers can be concerned about music for figuring out, then particularly dubstep songs. Spotify will proceed to battle to be the main streaming service on the planet. Just like Netflix has been on the decline with strain from Amazon Prime Video, Hulu, and now Disney, opponents reminiscent of Deezer, Apple Music, and streaming providers in Asia will proceed to indicate strain to Spotify’s shrinking market.
Artists: It’s getting more durable and more durable for artists to face out for up and coming artists. Artists will discover new methods to face out from the pack reminiscent of using their very own social media channels and utilizing increasingly video. This will consist movies below 1 minute on Facebook, Instagram, and Twitter. Up and coming artists will focus extra on artist relationships than public relations. Remix trades can be increasingly vital for the expansion artist’s careers.