Adidas UltraBoost 2.0 "Reflective" Returning To Retailers

The Adidas UltraBoost, one of the brand's most popular silhouettes, is getting the retro treatment this Fall and as many as five classics are slated to return.

Among the UltraBoosts heading back to retailers is the black/grey "Reflective" UltraBoost 2.0 which originally dropped in 2016. Adidas has not yet announced an official release date but its believed the kicks will be releasing in the coming months.

In addition to the "Reflective" Adidas UltraBoost 2.0, it appears at least four colorways of the Adidas UltraBoost 1.0 will also be releasing, including the OG "Black/Purple" colorway and a Cream rendition as well as white multicolor and navy multicolor options. Each of those sneakers will feature the original Ultra Boost 1.0 primeknit pattern on the upper along with a white Boost midsole and a black rubber outsole. Rumors suggest all will be headed to retailers in November or December.

A recent report revealed that Adidas' sales in North America grew by 16% in the quarter through June, and Adidas execs credited the beloved Ultra Boost sneakers, which grew by nearly 50%, for having a “significant impact” on its strong quarter. “We’ve built one of the most converted franchises in our industry in the Ultra Boost. This continues with this franchise growing close to 50 percent in the past quarter. So we are a long way from being saturated," Chief Executive Kasper Rorsted said on an earnings call, according to the Footwear News.


You may also like...