Avicii's Next Project Isn't In Dance Music, Or Music At All

Avicii's next project isn't going to be in dance music. Actually, Avicii's next project isn't even music related. For Avicii's next project, the DJ and producer is seeking out his homeland's very first cold brew cfee company, MODE Cold Brew.

“In the studio, I have always relied on energy drinks until I discovered cold brew cfee. When Mode Cold Brew was launching in Sweden it just felt natural to be a part that. When I had the first taste Mode I knew that it was the right choice,” said Avicii.

MODE Cold Brew started with the simple question ‘why does every single refreshing energy drink out there, even the ones pledging to be healthy, contain tons sugar, sweeteners or additives? We were baffled and annoyed by how dirty the beverage industry was and still is.” Since its origination, MODE has been several months working with top class baristas in the search the perfect cfee beans, optimizing roasting- and cold brewing methods, we had our very own smashing answer: Mode Cold Brew Cfee!

Check out Avicii's new investment below.

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