Brian Eno To Credit The Earth On Forthcoming New Music In Support Of Environmental Activism
EarthPercent is aiming to raise $100 million towards their climate justice efforts by the end of the decade.
You'll soon find Mother Nature as a collaborator on Brian Eno's music.
The godfather of ambient music is part of a growing group of songwriters and musicians committing to the advancement of environmental activism by crediting the Earth on his forthcoming music, The Guardian reports.
Participating artists also include British rappers Dave and Stormzy, record producer Fraser T. Smith, singer-songwriter Jacob Collier and Rostam Batmanglij, formerly of the alternative rock outfit Vampire Weekend. The Earth's allocated songwriting royalties will be donated to EarthPercent, a charity of which Eno is a founder.
Batmanglij shared praise for the innovative idea, calling it "an intelligent use of the income our intellectual property generates."
The initiative is designed with the intent to create a carbon offset to the music industry's otherwise sizable carbon emissions footprint accumulated through touring, manufacturing and live events. The charity has bold ambitions to raise $100 million by the end of the decade.
The effort is following in the wake of recent commitments made by the big three major labels, Universal, Sony and Warner, who had signed onto the Music Climate Pact. That program was launched in late 2021 to lay the groundwork for the music industry to achieve net zero greenhouse gas emissions by 2050.