deadmau5 to Launch mau5trap.tv Streaming Platform with Exclusive Set from TESTPILOT Alias
As deadmau5 continues to test the waters of the drive-in rave scene, the venerated DJ and producer is now steering into the virtual concert space with the launch of his own livestreaming platform, mau5trap.tv.
The live music streaming landscape in the US has only become more robust with each passing week as the country struggles to reduce the impact of COVID-19. With no nightclubs or festivals to turn to, what started out as a pie-in-the-sky idea has now mutated into the new norm, as legions of music producers and DJs have opted to funnel their sound into the blue light of user's devices in the absence of tours. The lingering question, though, is how to monetize the streams beyond simple advertising campaigns.