Ikea revealed a more in-depth insight with their rare collaboration with superstar trio Swedish House Mafia, including the first prototypes of the products and the upcoming twists to the iconic FRAKTA bag.
In September 2021 Ikea announced their unique collaboration with the most iconic EDM trio Swedish House Mafia, and this week they revealed the prototypes of products set to launch later this year.
Ikea’s designer from The Netherlands Friso Wiersma spoke about the significance of this collaboration: “Music is a very direct way of being creative, different from design.” And is on the rise – according to a 2020 report published by charity organisation Youth Music, 67% of young people aged 7-17 in the UK nowadays make music. The idea behind this line of products was to make lives of these up-and-coming young producers easier, while not breaking their wallet and allowing space for creativity, making the products have several ways of use.
“The topic of making music at home was a new world to many of us at IKEA, so it’s been challenging and a lot of learning”, says Friso. “But it’s so nice to work with people like the guys in Swedish House Mafia. They have a strong creative vision in everything that they do, and they’re people who, in a good way, want to have control over every small little detail. As a designer, I’m the same. I’m meticulous, I love solving and thinking about even the smallest little stitch in a bag. It’s been a really good match in that sense.”
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