‘Running Up That Hill‘ starts week three in the first place and Kate Bush says ‘the whole world’s gone mad’.
Kate Bush has become the hottest name in recent times, making headlines all over the international media. The reason is her 1985 hit ‘Running Up That Hill’ that like a reborn phoenix has returned to the spotlight, granting Kate Bush not only renewed fame but also a sudden increase in royalties, making the artist allegedly earn a few million.
‘Running Up That Hill’ the anthemic track written and produced by Kate Bush was given a new lease of life a few months ago after being inserted into the soundtrack of the popular Netflix series ‘Stranger Things‘. Since season 4 of the series aired, the single became the most-streamed track globally in June, reaching No.1 on Spotify in both the UK and the US for the third week, having racked up an incredible 57 million listeners in just one week. This achievement was topped off with the breaking of three Guinness World Records: Longest time for a track to reach Number One on the UK’s Official Singles Chart; the Longest gap between Number Ones on the UK’s Official Singles Chart; Oldest female artist to reach No.1 on the UK’s Official Singles Chart.
But all this hype around ‘Running Up That Hill’ brings not only notoriety but also revenue, and according to CBS, it’s a pretty significant increase. Figures from the music data website Luminate indicate that since the single began being featured in season 4 episodes of ‘Stranger Things’, Kate Bush has reportedly earned £1.9 million in royalties. According to Music Business Worldwide, Bush has likely kept the bulk of the single’s income, as she owns the copyright of her records.
In an interview with BBC Radio 4, the artist said of the resurgence of her 1985 hit that:
‘Well, it’s just extraordinary. I mean, you know, it’s such a great series, I thought that the track would get some attention. But I just never imagined that it would be anything like this. It’s so exciting. But it’s quite shocking really, isn’t it? I mean, the whole world’s gone mad.’
Image Credit: John Carder Bush
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