“Music Meets Imagination”: Pop Art-Inspired Heatwave Festival Burns Bright In Chicago Debut
Like its pop art inspirations, Chicago's Heatwave Music Festival was an immediate attention-grabber.
The Douglass Park-based event made the most of its sizzling summer debut, where there was certainly no shortage of options for avid festival attendees. Chicagoans know full well how summer in the Windy City is all too short, and with Pitchfork Music Festival, Mas Flow Reggaeton Fest, Heatwave and more happening in the same weekend, fans were eager to capitalize on the fleeting hours.
Despite the heavy competition, electronic dance music fans showed up en masse for what could be the next staple of the midwest's summer festival scene.
The vote of confidence from the electronic music community certainly didn't arise randomly out of thin air. The effort was backed by event production company Auris Presents, who have established a proven track record as tastemakers in the birthplace of house music. They're the capable hands responsible for architecting shows at a number of Chicago's hubs for electronic music, including PRYSM Nightclub, Concord Music Hall, RADIUS, and more.